Builders Pull Every Lever to Keep Buyers Engaged in August

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August brought a subtle lift in new-home sales, with figures up 1.7% from July, even as overall activity remains 2.3% below last year’s pace—an understandable response given mortgage rates topping 7%. Builders continue to adapt, offering incentives and price adjustments to maintain engagement, but buyers are weighing their options carefully. Interestingly, luxury home prices edged up 2.2%, while entry-level and move-up segments saw modest declines. Navigating shifts like these is central to my work—whether advising clients on timing, investment opportunities, or the nuances of Michigan’s evolving market. Having spent over three decades guiding clients and educating fellow professionals, I’ve seen firsthand how industry trends and local expertise intersect to shape successful outcomes.

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